What went wrong at Thomas Cook?

What went wrong at Thomas Cook?

Not fully embracing the online revolution was their biggest mistake. And of course, this was not helped by Brexit’s impact on UK currency. Here is a piece I wrote for Comment Central giving my take on this travel giant’s failure, drawing on my own past as the founder of eBookers.com

Why did Thomas Cook fail after 178 years in business? This is the question everyone is asking. It’s probably fair to say that lots of factors played into the institution’s demise – Brexit, the climate crisis, bad management, misguided hopes of a government bailout – but these issues only compounded a much more fundamental problem. Thomas Cook failed to grasp the cardinal rule for survival in the travel industry – the need to constantly change and evolve with the times. Read the full article here…

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